We leave no stone unturned in our quest for the creation of the most tasty and healthy on Earth


The power of taste

More than any other sense, smell and taste evoke memories. Flavor and emotions are interlinked. This is what makes smell and taste the most compelling of all the senses. This is the power of flavor.

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New values to ordinary

Pioneering extraordinary flavor ingredients is at the heart of Hoang Anh. Our ingredients are the cornerstone of our house and the foundation of our lasting success.

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Probing the future

The art of flavor creation is 10% of our annual turnover is invested in R&D, so that our cross-functional team of scientists, flavorists and application specialists can think ahead and shape our future.

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That makes our success lasting

As a family company, we remain committed to our belief that sustainability, in its broadest sense, is anchored in the long-term interest of our colleagues, customers, local communities and the environment.